0704-883-0675     |      dataprojectng@gmail.com

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON CUSTOMER SATISFACTION

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Chi-Square
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 5000

ABSTRACT

This study was carried out to examine application of marketing concepts in banking industry and its effect on customer satisfaction in Bwari Local Government, Abuja. Specifically, the study examined area of the banking services.   extent to which or applied in the banking sectors.  effectiveness and efficiency of marketing concept application to banking industry.   solving problem based on findings which will help to improve other marketing strategies implementation in Bwari Local Government, Abuja. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analysed, the findings revealed that There are a lot a area the banks offer  services to their clients. Banking services are offered to a large extent. Also, The marketing concept of banking sector is effective and efficient. Furthermore,The study recommend that  A marketing department should be established in the banks to carry out marketing functions.and finally, The banks should computerize all their branches especially those in the urban areas where they have more customers, to handle the increased transactions in an accurate and timely manner.





Related Project Materials

ANALYSIS OF THE IMPACT OF PARKS AND OPEN SPACES ON RESIDENTIAL PROPERTY VALUATION (A CASE STUDY OF LAGOS STATE)

BACKGROUND OF THE STUDY

Open spaces, such as public parks, natural areas, and golf courses, offer a variety of benefits...

Read more
EFFECTS OF GOVERNMENT FUNDING SCHEMES ON DEVELOPMENT OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA (A CASE STUDY OF SMIEIS)

ABSTRACT

The study was conducted to investigate the effects of government funding schemes on development of Small and Me...

Read more
EFFECT OF LECTURE AND DEMONSTRATION METHOD ON THE ACADEMIC ACHIEVEMENT OF STUDENTS IN CHEMISTRY IN SOME SELECTED SECONDARY SCHOOLS

Abstract

This study was carried out to determine the effect of lecture and demonstration methods on ac...

Read more
“AN APPRAISAL OF INCOME TAX ENFORCEMENT PROCEDURES UNDER THE NIGERIAN TAX SYSTEM

ABSTRACT

The imposition, collection and administration of income tax in Nigeria are basically statutory, which had undergone significant...

Read more
The Role of Financial Accounting in Assessing Corporate Environmental Responsibility: A Study of TotalEnergies Nigeria

Background of the Study

Corporate environmental responsibility (CER) refers to a company’s commitment to minimizin...

Read more
The Role of Artificial Intelligence-based Biometric Systems in Enhancing User Authentication: A Case Study of Access Bank, Plateau State

1.1 Background of the Study

Biometric authentication systems, which include technologies like fingerprint recognition, facial recognition...

Read more
INVESTIGATION OF GEOTHERMAL ENERGY POTENTIAL USING AEROMAGNETIC AND AERO-RADIOMETRIC DATA

ABSTRACT

The study focuses on both quantitative and qualitative analysis of high resolution aeromagnetic data for the estimation of geoth...

Read more
AN ASSESSMENT OFGODFATHERISM AND GOVERNANCE IN ANAMBRA STATE, NIGERIA: THE CHRISTIAN RELIGION AS A PANACEA

Background of  Study

In a democratic government, a lot of factors predict the travails of this sys...

Read more
THE IMPACT OF EARLY CHILDHOOD EDUCATION ON SUSTAINABILITY PRACTICES

ABSTRACT: The impact of early childhood education on sustainability practices was explored to assess how early education influences children's...

Read more
EFFECTS OF LANGUAGE EXPERIENCE APPROACH ON LITERACY SKILLS OF LEARNERS WITH INTELLECTUAL DISABILITIES IN JOS METROPOLIS, PLATEAU STATE

ABSTRACT

The problem of this study stemmed from the observation of issues surrounding the literacy development of learners with intellect...

Read more
Share this page with your friends




whatsapp